Friday, 3 August 2012

Let's get Creative

A fantastic perk of this job, and working with people that are so incredibly passionate about what they do, is that  I get to go places with them and support them in what they do.  YAY!

Here in the Salon, we have a very busy calendar when it comes to Awards.  Our Stylists and, in fact the whole team, work really hard to make sure that we deliver the best service, and hair that is individually tailored to fit each and every Guests lifestyle, entering internal, local, and National Awards, helps us make sure we are constantly striving for the highest standard in everything we do.

Keeping our head in the game is vital, not only to make sure that we are constantly pushing forward, but also to make sure that we are on top of the latest techniques and fashion to maintain looking ahead, and not behind.

Of all the Awards that we enter, and competitions that we get to take part in, I think the Creative Team Awards are by far my personal favourite.   Every March / February, we get the letter from Schwarzkopf Professional, that lets us know that the deadline for entries will soon be imminent.   As soon as you see that letter, you can almost hear the Creative Cogs whirring around the stylists brains and dreaming up the next Style and fashion concepts that will win them the Award.  These are put on to Mood boards, and then we wait to see if our mood board has made the grade to be selected to enter the final of the competition....

The competition is for Salon Team Members only, no input on any level is accepted from the Management or Directors of the Company.  This is the people that work on the floor, showing what they think will be trending through the seasons ahead.  Schwarzkopf give the stylists guidelines in essential looks (see a taster video below!), and then it's artistic licence to interpret those looks and turn it into double take hair fashion.

A few weeks ago we headed off to Manchester to take place in the Creative Team Awards, and it is one of the highlights of our year.   Above is the video of 'flux' from S/S 2012 Essential Looks.  We get images that Schwarzkopf predicts are going to be cutting edge (it's like having a sneak peak at Fashion Week!) and then we interpret a chosen collection and turn it into our own! The show is very strict with rules and regulations, each Team has a 2 minute Cat Walk show, and 2 minutes to present their work, any difference and there will be penalties, as well as one of the models needing to be male, the hair can be coloured and cut pre-show, however ALL final prep must be done on the day!
Sally getting excited outside the Midland Hotel!
The team have 4 minutes live stage time to influence the panel of judges (from journalists of influential hair and beauty magazines, to directors of global hair companies and fashion) using their creativity and passion.
Our  Team contains the elite of our salon's creative mindset, with all levels at the ready to make it a fantastic show, steered by Camilla Whines from my home Ruthin Salon, she directs Sally Matischok (Ruthin), Calum Henderson (Llandudno), and Amie Brierly (Chester) to create a fashion popping, head turning, trend setting, electrically glittering hair and fashion 4 minute FRENZY!
To show you what we did here are some photo's of our day!